Karen

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Posts by Karen

honktext

Tweeting and driving just don’t mix

I always get a laugh from the signs and bumper stickers that say “Honk if you love Jesus; text while driving if you want to meet him”. And I was an early adopter of Oprah’s “No Phone Zone” pledge, long before laws were passed in Washington State to ban texting while driving.

I admit it is More >

10 things I learned at Foodportunity

I have a soft spot for a very special food event called Foodportunity. It’s produced quarterly by the fabulous Keren Brown (@franticfoodie on Twitter), and brings together a variety of restaurants, food companies and Seattle-area “foodies”.  It’s an opportunity to meet and greet, try samples of fabulous food and just generally indulge.  It’s More >

Why is the Groupon mascot a cat? Discuss amongst yourselves...

Groupon gets personal – and it’s a good thing

Why is the Groupon mascot a cat? Discuss amongst yourselves...

Some of you may remember me questioning Groupon in the past for their obvious consumer appeal, yet lack of significant benefit for business owners.  We’ll I’m here today to take some of that opinion back, thanks to a brilliant announcement by the company More >

One-Smart-Cookie-Image

Are you a Smart Cookie? Half-Baked? Or just a crumb?

People love visuals. And people love food.  And food analogies that create a vivid mental image seem to really resonate with my readers.

And so, a new recipe for my blog has been simmering and is now finally ready to be served (you love food analogies, remember?!).

As I continue to educate, inform, entertain and enlighten More >

A must-read before you engage in social media, design a logo, create collateral - or anything!

4 reasons you must read “Branding Basics for Small Business”

A must-read before you engage in social media, design a logo, create collateral - or anything!

I must admit I’ve often been confused about the difference between branding, marketing and advertising.  And with nearly 15 years of public relations experience and my current profession of social media advisor, that’s a bit embarrassing.

But More >