Strategy
Twitter can help increase your bottom line!
Restaurants and food companies that have a successful online presence know the importance of providing added value to customers, managing their reputation and brand, marketing creatively, increasing visibility and attracting a loyal following. Twitter can help you accomplish these goals and increase your bottom line!
- 80% of Twitter usage is on mobile devices. Imagine what that means for good (or bad) customer experiences!
- 8% of consumers trust peer recommendations compared to just 14% who trust advertising.
Why you need a strategy – first!
“Your overall strategy can’t rely only on metrics, such as how many Tweets will result in a sale, or how many followers do I need to make $100,000…know the value of engagement and how your conversations will lead to clients. Take the time to understand who is in your network, what connects you, how to pique their interest, and how to build a community of followers and fans.”
Nancy Marmolejo, Viva Visibility, Top 50 Influential Women in Social Media
“Most of us are afraid of strategy, because we don’t feel confident outlining one unless we’re sure it’s going to work. And the ‘work’ part is all tactical, so we focus on that. ‘Building a permission asset so we can grow our influence with our best customers over time’ is a strategy. Using email, twitter or RSS along with newsletters, contests and a human voice are all tactics. In my experience, people get obsessed about tactical detail before they embrace a strategy…and
as a result, when a tactic fails, they begin to question the strategy that they never really embraced in the first place.”
Seth Godin, renowned marketing guru and best-selling author
How do we get started?!
Allow me to present our Menu of Services – click here!


